Ten years ago most of us were surprised to see a huge full color full screen motion video on a professional sports arena, or concert in one of the many famous international musical groups. From the most advanced technology available today at a fraction of the cost of products manufactured ten years ago, and the visual experience is far superior! If your company has an annual budget for advertising, $ 50,000 or more, the question is no longer “Can we pay an electronic message center” has become “we can not afford to invest in an EMC?”. Consider the following data from the Small Business Administration: 1) The Small Business Administration, increase sales between 15 and 150% and when the electronic message center is installed. 2) Electronic message centers allow an unlimited number of message changes and variable controls, all easily with a computer. The result is lower cost of wages and elimination of physical liabilities often associated with copy changes on traditional reader boards. 3) electronic messages Centers communicate variable messages as people pass, giving more flexibility in communicating to the public. 4) with auto dimming and focusing, electronic message centers can meet the needs of public visibility, improve security and visibility both day and night. 5) The flexibility offered by electronic message centers means that your business can advertise specials while display public service information or other items of general interest. 6) Electronic message centers can quickly “brand” for their activities in local communities. 7) Electronic message centers are an investment in your business and offer the best and most cost-effective paid advertising. The only form of advertising that can be more powerful is word of mouth (even if it can be purchased or checked).
The effectiveness of an electronic message centers are not restricted by the limitations of space or surface that reader board. 9) Electronic message centers act as a seller of his “street” to attract new customers to your business. 10) Electronic message centers allow you to advertise their products and services to your nearest free trade area and prevent wasteful advertising expenses. 11) The business owner can change the message needed to convey specific information to end users, and can be used for political, social events or community. 12) software that allows a business owner to display sophisticated logos or images on EMC, exactly as planned. A response to the challenge of demographic change, the public – their customers and prospects – are up, both literally and figuratively, and sometimes catch the attention is that to hit a moving target. Note that some 18th 6% of Americans move each year. Whether moving a short distance or long, they usually change their basic free trade area. Add to this the fact that 15-35% of traffic on a given street is “passing” (holiday travelers and the like), and you can see the great potential for single stops by those unfamiliar with the area. An electronic message centers or variable has a unique way to attract the attention of passers-by. An EMC allows you to communicate more effectively with the typical person who passes a certain day time, change the message and graphics on your login page to match the profile of the street. The local airport in Monmouth, New Jersey offers a smart example of this flexibility. Airport use the screen to announce deals at top rates for those traveling on the highway to go to work and vice versa. During the hours of shopping or after school, airport traffic changed its display to offer community service messages. This flexibility increases the readership of a communication device, which may correspond to the traffic profile of week, time of day or season. With the right software, virtually all messages are created and displayed. Demand from companies of this type of electronic message centers or variable increases because these signs improve profitability difficult commercial sites with limited space. Municipalities that want to prevent urban sprawl or deterioration of the urban soil moving permit acts that require optimization of urban space, and therefore are more willing to look PME signaling as an alternative for businesses. PME FAQs We have a sign, which is why my company needs a message center? Think for a moment the speed goes through the activities of the media. A driver has only a few seconds to see and understand a specific character. For example, on a street with traffic going 45 miles per hour, a car that is 500 meters above a certain characters are only 7th 6 seconds to read the bill before its passage, under normal driving conditions. One sign of business should be visible if one could call the attention of drivers within the limited time available. Motorists often spot electronic message centers quickly because the copy changes that are illuminated letters and characters that have traditionally been used as a public service units. Additionally, electronic message centers have greater visibility from greater distances, especially in low light, giving the driver more time to read the message is secure, while maneuvering his car. Message centers serve as a consolidating type of advertising. In other words, offering companies a way to publish a wealth of information in one place instead of relying on numerous signs and banners displayed in windows, for example. This can be a real advantage for a company located in an area with strict rules about temporary signs. Most importantly, the electronic message center almost always increases its share in a company’s revenue. This is the result of “trademark” of the area using special logos, strengthening of advertising messages, and allows public service announcements, you can create exactly the momentum and help customers to change shopping habits once they have left. It is an electronic message center a cost-effective advertising medium? Yes, companies often choose your advertising media and messages based on cost per thousand exposures of their message to the public. Against this background, there is another form of advertising approaches the efficiency and cost effectiveness, dollar for dollar, a message screen electronics. Compare the following figures: ย ท Newspaper advertising – the average cost is about $ 7. 39 for 1000 shows a 10 – radius of five kilometers from the location of the business. ย ท television advertising – costs an average of about $ 6. 26 per 1,000 exposures. ย ท radio advertising – the cost is $ 5. 47 per 1,000 exposures. ย ท new LED electronic message center display – The cost is less than $ 0. 15 per 1,000 exposures. How? For example, suppose you have spent $ 30,000. 00 under this type of system, and that life is about ten years. amortized daily cost of the message center would equal about $ 2. 74th Add to this the daily cost of electricity for this new LED unit (approximately $ 0. 20), which gives your company a global center of messages per day for expenses of $ 8. 82nd With a daily traffic count of 20,000 vehicles passing through your company, you would cost less than $ 0. 45 per thousand exposures (counting only the drivers)! Best of all, with an electronic message center, a company not to be afraid of losing your audience, is “Yesterday’s News”, or face the most expensive production costs for changing its message, as so often with other forms of advertising mentioned . with an electronic display of variable message: ย ท The company owns in the form of advertising ย ท advertising works for business 24 hours a day, 365 days a year ย ท character works as a salesman on the street to attract customers in ย ท business advertising speaks directly to potential customers, since the device beyond the place of the company and the EMC makes the business a landmark in the community. Finally, the message center manufacturers provide many programs leasing, which includes service and maintenance, providing another option for covering the costs of use. Please contact the Small Business Administration for more information. Before deciding on these units is incredible beyond their scope of knowledge or ability to function, taking into account the fact that a basic understanding of personal computers within a few hours of “hands on” experience you will get a grasp of what is required to implement the new electronic message center. If you are able to use Microsoft software, electronic message centers provide a little challenge. A common misconception is that there must be constant communication between computers and electronic message center. Actually, this is necessary only when the user changes the schedule message, and it takes about 5 seconds to transfer. electronic message centers ranging from small simple time and temperature “shows the color along with the ability to view videos. You can choose between Mono (single color / text only), Gray (one color with a different number of tones that makes the graphical representation of base), and Full Color, which offers beautiful realistic images of all types, you can see, one of the most exciting parts of owning an electronic message center is the ability to target their ads to potential customers passing in front of his place, time, date, holidays, or any Another variable you choose … and if you use your imagination and develop very tempting ads that customer will come to your door immediately, while the ad is still on his mind. The instant gratification, one of the most frustrating of advertising coordinate dates for ads delivery. As a business owner, how many times have you spent thousands of dollars on advertising to exploit a new and exciting product, only for the person providing the “drop ball” and not delivering goods on time? It happened to us all … In his new electronic message center, until you press the button “send” the message does not change. “And the other side of the coin … The Ring vendors and has become one of its best-selling items at a huge savings, and want them out of their inventory very quickly. There is a cash business, so you want to convert their investment in a short time. His ability to create fast and get ads running in “standard” media is very limited, and can add weeks to the time needed to sell the product. With the new center in your e-mail, you can draw tens of thousands of passers-day immediately! This gives you a real advantage when their competitors do not have an electronic message center. Time and temperature and public service messages that will entice viewers to her electronic message center. He added that “sales were not” aimed at public service messages to their users reprogram ordinary street as a way to get accustomed to turning to look for signs to get the latest updates, which is exactly what you are trying to achieve. Bottom line: You can own an electronic message center for less than the annual cost of a full page ad in the Yellow Pages. The cost of a one-year TV coverage or total radio advertising campaign could minimize the investment made in an electronic message center that will take years, require very little maintenance and can run on standard 110 volts AC. The question is no longer “Can we pay an electronic message center” … It is “we can not afford to invest in an EMC!” http://www. Advantage website designs. com
Phil Scheen is sales / marketing specialists and Web site design. He has been involved in retail, wholesale and manufacturing of almost 40 a
by Neil on December 24th, 2009 Tags: Advanced Technology, advertising, Centers, Copy Changes, Effective, Effective Advertising, Electronic, Electronic Message Center, Electronic Messages, Emc, Flexibility, Fraction, Liabilities, Medium..., Message, Most, Musical Groups, Paid Advertising, Professional Sports, Public Visibility, Screen Motion, Small Business Administration, Sports Arena, Variable Controls, Visual Experience, Wages, Word Of Mouth
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